Seattle, WA- HaloSource®, a global antimicrobial
and clean technologies solutions company, has broadened the
reach of its HaloShield® ingredient brand, with
the introduction of Clorox® FreshCareTM
Towels, now available in Wal-Mart stores nationwide.
Clorox® FreshCareTM
Towels, powered by HaloShield, are protected against the
growth of odor-causing bacteria. HaloShield® is a
patented coating that binds chlorine-based bleach to
household textiles made of cotton. The HaloShield coating,
combined with the power of Clorox® Regular-Bleach
inhibits the growth of odor-causing bacteria on the towel or
dishcloth. Antimicrobial protection of the towel is
reactivated every time the product is washed with Clorox®
Regular-Bleach and lasts the lifetime of the product.
“With FreshCareTM Towels,
you don’t need to worry about foul smelling dishcloths or hand
towels,” says HaloSource CEO John Kaestle. “We are excited to be
able to bring this technology to market and offer a solution to this
everyday problem.”
“The HaloShield technology allows us to provide a solution to the
real concerns consumers have about cleanliness when they use
traditional towels and sponges,” said Suzanne Sengelmann, vice
president, Clorox Cleaning New Business Division. “Clorox®
FreshCareTM Towels provide
assurance to parents who are looking for ways to help keep their
homes cleaner.”
Other antimicrobial HaloShield-treated items include a range of
uniform products for use in medical environments and bed linens
designed for institutional use.
ABOUT HALOSOURCE:
HaloSource®is a global, antimicrobial and clean
technology solutions company that provides reliable, tested and
proven solutions in the product categories of clean water and
infection control. The company was founded in 1997 with the goal of
improving quality of life and health through unique, proprietary
antimicrobial solutions that reliably and effectively purify water
and kill germs. HaloSource’s ingredient brands include: HaloPure®,
HaloShield®, SeaKlear® and StormKlear®.
HaloSource provides partners with unique, proprietary solutions that
offer broad market potential and acceptance and help partners
differentiate their offerings from those of competitors.
HaloSource-branded ingredients are based on innovative, patented,
game-changing technologies that enable partners to quickly enhance
and differentiate their products. Based in the Seattle, Washington
area, HaloSource is a worldwide employer and operates manufacturing
plants and offices in Raymond, Washington, Shanghai, China and
Bangalore, India.
ABOUT CLOROX:
The Clorox Company is a leading manufacturer and marketer of
consumer products with fiscal year 2007 revenues of $4.8 billion.
Clorox markets some of consumers' most trusted and recognized brand
names, including its namesake bleach and cleaning products, Green
Works™ natural cleaners, Armor All® and STP®
auto-care products, Fresh Step® and Scoop Away®
cat litter, Kingsford® charcoal, Hidden Valley®
and K C Masterpiece® dressings and sauces, Brita®
water-filtration systems, Glad® bags, wraps and
containers, and Burt’s Bees® natural personal care
products. With 8,300 employees worldwide, the company manufactures
products in more than two dozen countries and markets them in more
than 100 countries.
